If you want to attract the best talents in the country to your business, you need to put in the effort to attract them, and a career page is a great way to do that. With personalized bits of content that entice and intrigue your potential candidate base, you will succeed in attracting only the best job candidates. But how do you create an effective career page? Keep reading to discover useful tips on how to drive applications to your job openings.
What is a career page?
Career pages or career sites are a section of your site dedicated to showcasing your employer branding and presenting job openings. It can be a single page, a microsite (a small version of your main site), or a hybrid web page/job board.
However you choose to build your career page, it should have a clear purpose – to showcase your employer brand and highlight job openings. Your content on the page acts as the first point of interaction for prospective hires, and they will use that page to assess whether or not you’re worth applying to.
In addition to employer brand content and job postings, most sites also include vacancies on the page itself or through a link to a third-party platform. The key thing to remember about a company career page is that it serves as both an applicant portal and an employer branding platform. It helps you connect with people looking for work, while simultaneously telling them who you are and why you stand out from the crowd.
Why is employee branding important to employers?
Employee branding is essential for companies who wish to stand out in the labor market. After all, it’s what differentiates them and helps them recruit and retain top job candidates. A strong employer brand strengthens the credibility of a company and optimizes the recruiting process.
Here are benefits of employee branding for employers:
- Attract amazing employees
- Improve retention
- Reduce recruitment costs
- Enhance employee engagement
- Convey brand values
- Exemplify your work culture
Why is a career page important on a website?
A career page helps potential hires find your company online. It gives them an opportunity to learn more about your brand and company culture. Career pages help companies find people who match certain job requirements and make it easier for employers to connect with qualified applicants. Career sites are very useful tools for recruiting managers because they allow them to quickly access relevant profiles and contact potential employees.
6 career page best practices to boost your employer brand
A strong employer brand is one of the biggest factors that dictates whether or not potential candidates will choose your company over another. It’s also a great way to attract top talent. Companies with strong brands are able to retain employees and get them excited about working at their organization. Below are tips to help you create an effective career page to attract top talent.
Know your company values and vision
To build a strong employer brand, it’s important to know what makes your organization special. This includes understanding your core values, corporate image, mission statement, and vision. A well-defined and communicated set of values helps define how your company operates, while a clear mission statement gives employees direction and purpose. A good way to think about this is that every employee wants to feel like he or she belongs somewhere where there is a shared sense of purpose and meaning. Having a clearly defined vision allows people to envision themselves in that future state.
Write a value proposition
Once you’ve done your research, cultivated a list of values, and developed a brand identity, it’s time to craft an employer value proposition. This is a marketing message and promise that gets people excited about working for your company. If you’re trying to attract talent, it’s something you can tell your recruiters and HR teams to highlight during job interviews.
Include employee testimonials
When looking for jobs, candidates often check out company reviews on sites like Glassdoor or Indeed. These are great resources for finding information about companies, but they don’t always tell the whole story. In fact, one study found that employees’ reviews on those sites actually hurt their chances of getting hired.
Companies might use those sites to post negative comments about former employees, and that could influence hiring managers into overlooking positive feedback about current employees. To avoid this problem, recruiters recommend adding some employee testimonials to your career site from people who have genuinely enjoyed working for you. This way, candidates won’t see anything but glowing words about your company.
Highlight perks and benefits
Benefits and perks are important factors when hiring someone. They help you understand the candidate’s motivation and how he/she will fit into your organization. Benefits and perks are often overlooked when it comes to recruiting. However, they play a big role in attracting talent and keeping employees happy.
Here are some of the most common types of benefits offered by companies today:
- Life insurance
- Dental insurance
- Paid medical leave
- Paid time off
- Schedule flexibility
- Health insurance benefits
- Retirement accounts
- Free food and beverages
- Good working environment
- Training and development
- Bonuses and awards
- Wellness packages
- Work/life balance
Add photos and videos
Candidates are often skeptical of your pitch so they want proof that you’re legit. That’s why it’s important to not just tell them you’ve got everything they want. You have to show them with a bit of creative content. You can add photos and videos on your landing page and include positive statements from employees, pictures of the office space, or anything else that gives the impression of real people behind the brand. It’s easy to demonstrate an idea of your company culture through videos!
Make current job openings easy to find
With a dedicated tab for your career listings, visitors will easily know exactly where to find your job opportunities. This is where you can add all your job descriptions for any current openings. You can even make it easier for potential candidates to find the perfect job for them with personalized subsections. For example, opportunities for students, openings for software engineers, tech based roles, etc. This section shows every visitor personalized job recommendations and insights so they can best assess fit and make the right decision. Plus, it helps employers show off their culture, mission, and values.
Key considerations when creating a career page strategy
When it comes to your career page strategy, there are some questions you should be asking yourself to decide whether or not you are running the most successful career page possible. Below are some of the questions you should be asking yourself:
- How will you use social media to promote your company?
- How can you build an online presence that is consistent with who you are?
- How is your brand relevant in today’s world?
- What content should you share on your profile pages?
- Why should job candidates visit your website in the first place?
- Is your page attractive enough to keep people interested?
- Do you sell yourself well enough?
- Do you have proof of the statements you are presenting?
When it comes to hiring staff, one of the best things you can do is collaborate with a professional recruitment agency like Spartanium. Our team specializes in finding the best talents for companies in the fields of insurance, law and accountancy. We understand that most businesses lack the time to interview hundreds of potential employee to find the perfect fit, which is why we take care of the recruitment process.
Our expert team and extensive database of candidates means that we hand select only the very best people for the job. All you need to do is provide us with a job specification, a brief description of your company culture and any relevant information. Our recruiters will then begin searching our extensive database for suitable candidates.